A recent statistic has indicated that somewhere around 170,000 websites are built on Magento – which makes it one of the most popular eCommerce platforms in the industry. With a robust community of developers and thanks to Magento’s open-source software, it is an excellent choice for eCommerce businesses, especially for those that require extra flexibility for making customizations.
However, since Magento lacks some of the same out-of-the-box functionality of SaaS platforms like BigCommerce and Shopify, one of the most common questions is – is Magento good for SEO?
Is Magento Good for SEO?
Yes, Magento is an excellent platform for eCommerce SEO – at least it makes it possible to optimize many of the functional elements that either are or affect ranking signals and can push your website higher in the search engine results pages.
Some of the few things that make Magento relatively SEO friendly are the ability to create independent page titles, adjust H1 tags and meta tags, create and categorize content through a succinct CMS, and improve load speeds through special configurations and adjustments. There are technical SEO advantages as well – for example, Magento 2 automatically creates an XML sitemap.
But do not misunderstand this as a suggestion that Magento holds the magic “keys” to SEO. No platform has that. A platform is only a template that you can customize to further improve the SEO optimization of an online store.
That is one of the many reasons that so many businesses with eCommerce websites work with SEO specialists for Magento SEO services.
How Can Magento SEO Services Benefit a Magento Website
A ranking signal is some website attribute or feature that is believed to impact the manner in which Google assigns domain authority and organic rankings in the search results. There are somewhere around 200 recognized ranking signals today.
An SEO company’s experts will first perform keyword research during an industry analysis to determine which keywords and search terms are the most valuable to pursue, given the target buyer persona and behavior. A Magento SEO expert can optimize all of the features of a Magento store listed below, all of which will affect long term search engine rankings:
● URL structure
● Category and product page structure and content
● Metadata, including descriptions and title tags
● Image attributes and alt text
● Website navigation features and site structure
● Internal linking structure
● Removal of broken links and disavowal of toxic backlinks
● CMS page content (for keyword density, content length and depths user experience, and more)
● Blog content (for keyword density, structure, length, freshness, authority, and link structure)
● Site speed
● Site security
● Tables of contents (if applicable)
● Mobile optimization
● An SEO expert will also scan for duplicate content and remove it
● A Magento SEO specialist will also review your website for usability and make suggestions that will improve on-page metrics and usability – such as aspects of web design or development.
This is not a complete list of factors that Magento SEO services can optimize, and a holistic Magento SEO strategy might include many other moving parts, all of which work together in order to boost a website’s organic rankings and improve the user experience.
Hiring an Experienced Magento SEO Expert
Proficiency with Magento SEO is equal parts familiarity with Magento itself and experience with SEO best practices and developments.
1DigitalⓇ Agency offers both and one more huge key factor: they offer design and development services as well and their services are cross-functional.
Since 2012 they’ve been optimizing websites for clients – many of whom have been on Magento – and they offer the digital marketing services combined with the web design and development services that make Magento eCommerce optimizations have the greatest effect.
To see some of their past work, read their case studies, or get in touch with their SEO experts, visit their website today (1DigitalAgency.com) or contact them at 888-982-8269.