Writing a press release that speaks to your audience and creates a buzz about your brand is a task on its own!
You should keep in mind many things while writing a press release, and there are many steps you should go through before writing the best press release for your brand.
So, if you are looking for ways to write a press release, here are seven easy steps to write a press release to guide you through the whole process.
You need to give exclusive data to the journalists if you want them to pay attention to your press release. Journalists feed on exclusive data and that too coming from the source is priceless for them.
Newsjacking is a new way for your company’s content marketing. You can’t have a press release story every time to stay visible in the news.
It is a simple process of including your brand’s name into a current ongoing topic in the news to help your company stay in the news headlines without doing anything. Social media is an excellent way to get in touch with the audience and attract more traction towards your brand.
Another way to attract your company is to create an emotional connection with your targeted audience. Using this method can get people emotionally connected to your company. Hence, allowing your brand to give it a try!
Design your lead
Your lead is the soul of the press release, so it should be as concise as possible for the audience to retain all the necessary information in one go. If you’ll be able to generate interest in the first paragraph, there is a good chance that people might read the whole thing.
Make sure that you follow the 5 W’s rule: Who, What, When, Where, and Why. All these W’s will ensure that your press release makes all the sense in the world.
Choose the Body Paragraph
The body of the paragraph determines the relevance of the details in the press release. Pyramid body is generally followed while writing a press release, which works like a pyramid of relevant information short and meaningful on the top. As you reach below, the relevance of the information decreases.
Create an Impactful Headline
Your headline is everything for your press release, and it is the first thing that your journalist would see before distributing it. The main aspects of a press release headline are to be direct, use action words, and be comprehensive.
Always try to use relevant quotes in your press release. It’s an excellent way to enhance credibility and give your press release a personality of its own.
Write to the point Boilerplate Text.
A boilerplate is a standardized copy of your organization and its vision. You should write a short paragraph about your company’s marketing goals and what it desires.
Add Contact Details
Giving your media contact details in your press release is crucial as you would want to get in touch with reporters to enhance your media relations. Press Release Syndication Service