You might be into any business, the main target of your website is to grab the attention of your audience. So, you need to optimize your web pages in order to drive traffic and rank higher on search results. According to Google Algorithms page speed is considered as one of the important ranking factors.
In order to make your website appealing, you might integrate high-quality images on your website, but it actually slows down the loading speed of your website. Yes, high-quality images are important, but at the same time, you need to optimize your web pages to enhance the user experience by reducing webpage loading time.
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Now let’s consider the 5 Page Speed Factors
- Combine images into CSS Sprites
CSS Sprites are a way to combine multiple images into a single image file to use on your website and help to maintain a proper page speed. CSS Sprites can be applied to the header, footer, sidebar, background, or images. Different style sheets can change the layout of your HYML page and you can select the style sheet of your choice from the menu.
- Image Optimization
As you know ‘A picture is worth a thousand words,’ people love to interact with the visuals rather than texts. According to HTTP Archive, the images on the website, comprise on an average around 64% of weightage. Hence if you optimize these images without affecting their quality you can direct a positive impact on page loading speed and user experience at the same time.
- Minimize the Redirect
The main aim of redirect is to provide a good user experience so that visitors do not land on a page that no longer exists. Unfortunately, redirects from one URL to another URL affect your website by increasing the page loading speed. So make sure to avoid any redirects and the possibility of affecting your web pages unnecessarily.
- Enable Keep-Alive
It takes time to open a connection between the visitor’s browser and web server and reduces the time to load the web page, if this connection has to be opened several times it increases the loading speed. So Enabling Keep-Alive permits HTTP sessions to handle various requests over a single TCP (Transmission Control Protocol) connection.
Now you know the remedy to retain your website visitors and thereby follow the search engine guidelines. Spend some time looking for the issues that impact your page loading time. Then implement the techniques listed above and you will be able to increase your website traffic, user experience and rank higher on search engines like never before.